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What is ASO
What is ASO? ASO (app store optimization) is the process of optimizing a mobile app’s visibility and performance in an app store, such as the Apple App Store or Google Play Store. The goal of ASO is to increase the visibility and discoverability of an app and ultimately drive more downloads. ASO involves optimizing various...
About Author
Shahid Khan Chief Operating Officer at Viral Mobitech
Shahid Khan is the Chief Operating Officer (COO) at Viral Mobitech Pvt Ltd, where he leads mobile app development, ASO, and digital marketing strategies. With a strong focus on innovation and user growth, he has played a key role in launching and scaling successful apps across communication, utilities, and entertainment, while also sharing insights on technology and app industry trends.